中英标语的使用及思维模式差异研究

On Different Thinking Ways in Western and Chinese Slogans

以宣传标语为导向，分析探讨了基于文化上的中英宣传标语在语言表达方式、宣传内容方面的着重点及不同的价值诉求等方面的差异点和相似之处，用以促进对中西文化的理解和交流。

With the guide of slogan advertisements, the differences of the culture factors are studied in the light of the comparison and contrast means; the language formation and expression in the thinking ways in slogan designs and formations are analyzed;the differences and similarities in the advertising contents and the different value demands are highlighted with the aim to promote the sense of the features in slogan advertising. As is known, language and culture go hand in hand, which lights up the cultures in slogan advertisements so that the understanding and communication in western and Chinese cultures are further promoted.