移动支付市场争夺大势中通信运营商面临的机遇与挑战

The Opportunity and Challenge Faced by Operators in the Mobile Payment Wave

以移动支付市场日益激烈的争夺形势为切入点,结合国内4G商用现状、移动互联网发展态势、受众的使用意愿等因素,剖析移动支付场景中通信运营商潜在的机遇和面临的挑战,给出了通信运营商在移动支付领域中如何找准定位、力推革新的若干建议。

This essay focuses on the extensively rising competition in mobile payment. Combined with the factors such as the commercial status of the 4C technology, coming trend of the mobile internet and various unique needs of the subscribers, the article only analyzes the coming opportunity and challenge faced by operators, but also gives the practical suggestions to them on fitting themselves in the mobile payment wave.