1Chen Z, Lurie N H. Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth [J]. Journal of Marketing Research, 2013,50(4).
2Chevalier J A. Mayzlin D. The Effect of Word of Mouth on Sales: On- line Book Reviews [J]. Journal of Marketing Research,2006, 43(3).
3Sia C L, Lim K H, Leung K ,et al. Web Strategies to Promote Inter- net Shopping: Is Cultural-Customization Needed? [J]. MIS Quarterly, 2009,33(3).
4Clemons E K , Gao C, G , Hitt L M. When Online Reviews Meet Hy- per Differentiation: A Study of The Cr~t Beer Industry [J]. Journal of Management Information Systems ,2006,23(2).
5Zhu F , and Zhang X.Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics [J]. Journal of Marketing, 2010,74(2).
6Chen Y, Xie J. Online Consumer Review: Word-of-Mouth As A New Element of Marketing Communication Mix [J]. Management Science, 2008,54(3).
7Dellarocas C. The Digitization of Word of Mouth: Promise and Chal- lenges of Online Feedback Mechanisms [J]. Management Science, 2003,49(10).