广州市连锁超市空间分布及其影响因素

Spatial Pattern and Location Choice of Chain Supermarkets in Guangzhou

以广州市华润万家超市与好又多超市为例,结合不同品牌、不同业态分析连锁超市的空间分布格局及区位选择的影响因素,发现:1连锁超市总体上呈现向心圈层分布,并表现沿城市主干道由城市中心向外围延伸的态势;2不同品牌连锁超市的空间集聚现象都很明显,呈现从中心城区到外围递减的集聚特征,但不同品牌、不同业态连锁超市的空间集聚程度不一;3人口规模、消费能力、城乡差异、交通通达性及附近有无商圈均对超市区位选择影响呈现正相关,但不同品牌、不同业态类型超市之间区位选择侧重因素不同。

Chain supermarkets have been main form of retail business in large cities of China, but researchs pay little attention to spatial distribution and location choice of chain supermarkets in urban scale. Taking Vanguard and Trust-Mart supermarket for example, this paper will attempt to analysis the distribution pattern and location choice of chain supermarkets in Guangzhou, which further divided by different brands and different formats. Results show that： （1） The overall spatial characteristic of chain supermarkets shows layer distribution, and sprawl from the city center to the periphery along the main roads. （2） Different brands of supermarkets show the same agglomeration characteristics which the concentration degree decreasing from the core of city to the surrounding area around the the downtown area. （3） Different types of supermarkets present different distribution characteristics. （4） Using Binary Logistic regression to analyze the factors （including population size, consumption ability, transportation Convenience, urban-rural divide and shopping district agglomeration） that influence the location decision of supermarkets.