长三角地区文化产业与旅游产业融合态势测度与评价

Assessment and Evaluation of Integration of the Culture Industry and Tourism Industry in Yangtze River Delta

在综合已有研究和相关政策的基础上,提出文化产业与旅游产业的产业水平评价指标,利用熵技术确定各指标权重,并借鉴耦合度模型来构建融合发展模型。以长江三角洲地区为例,对16个城市2010—2014年文化产业与旅游产业发展水平及两者融合发展情况进行测度,在此基础上,对各地文化产业和旅游产业融合发展水平进行分析和评价。研究表明,长江三角洲地区文化产业和旅游产业发展水平逐年提升,两类产业在各地融合发展的差异性不大,但耦合协调度很低,文化产业发展水平较低、融合度低是普遍现象,据此提出对策建议。

The integration developmem of culture industry and tourism industry, is an important measure to accelerate the development of cultural industry and to promote the transformation and upgrading of tourism industry. Based on the comprehensive studies on the industry level and industry policy, the article put forward the evaluation index of culture industry and tourism industry, the weight of each index is determined by using entropy technology, and learn from the coupling degree model to construct the fusion development model. This paper takes the Yangtze River Delta area as an example, carries on the measure to 16 cities in 2010-2014 culture industry and tourism industry development level and integration of two industries, on this basis, analysis and evaluation of the level of development of the cultural integration of industry and tourism industry. The results of the study, the development level of regional cultural industry and tourism industry in Yangtze River Delta is increasing year by year, little difference of two kinds of industry convergence Development in different places, but the coupling coordination degree is low, the development level of cultural industry is relatively low is a common phenomenon and the article put forward the countermeasures and suggestions.