汉传佛教文化遗产旅游地僧人满意度研究——以广西桂平西山为例

A study on the Degree of Monks Satisfaction in Destinations of Chinese Buddhist Cultural Heritage Tourism——Taking Guiping Xi Mountain in Guangxi for Example

僧人是汉传佛教文化遗产的活化载体,是汉传佛教文化遗产旅游开发的核心利益相关者,当前一些地方的旅游开发实践中,由于僧人的主观感知及其正当权益并未得到应有的关注与重视,引发了诸多矛盾与冲突,给汉传佛教文化遗产的开发利用造成了一定程度的负面影响。文章在对汉传佛教文化遗产旅游地僧人满意度研究意义阐述的基础上,运用理论筛选、因子分析等方法构建了佛教文化遗产旅游地僧人满意度评价指标体系,继而以广西桂平西山为例对僧人满意度开展实地调查,并对调查结果进行IPA分析,探寻影响当地僧人满意度的关键因素,以期为实现汉传佛教文化遗产旅游地的可持续发展提供参考借鉴。

Monks are the activation of carrier of the Buddhism cuhure heritage and the core of the stakeholders in the Buddhism culture heritage tourism development. The monks＂ subjective perception and their legitimate rights and interests have not been due attention and recognition, has caused many contradictions and conflicts in the current practice of some local tourism development, and caused a certain degree of negative impact in the development and utilization of the Buddhism cultural heritage. This article based on the significance of the monks satisfaction in the Buddhism cultural tourism destination research, built the Buddhist cultural heritage tourism destination monks satisfaction evaluation index system by using the method of screening theory and factor analysis. Then the paper research the monks satisfaction to conduct on-the-spot investigation that taking the Western Mountain of Guiping, Guangxi as an example, and explore the key factors that affect the local monks satisfaction through the survey results of IPA analysis, in order to provide a reference to realize the sustainable development of Chinese Buddhism culture heritage tourism destination.