文化创意产业导向下界首彩陶的功用延伸与产品创新研究

The Function Extension and Product Innovation of JIESHOU Painted Pottery Under The Cultural and Creative Industry

随着经济发展步入新阶段,文化创意产业已成为我国经济发展的新亮点。文化发展有了新的契机,产业的转型与升级将成为我国文化发展的新常态。界首彩陶作为国家级非物质文化遗产,其发展逐渐式微,与当代人的距离越来越远。文章以"文化创意产业"的视角,运用个案分析法与对比分析法深入研究界首彩陶现有产品的主要特点,为界首彩陶的当代发展指出了文化创意产业模式下的新发展方向;进而,从纯装饰类彩陶工艺品、商品包装类容器、家居生活类用品、电子媒体类消费产品及其它产品等方面,探讨了界首彩陶的新功用延伸与产品创新的可行性路径。

Economy has developed to a new stage, cultural and creative industry has become the new growth point of our country＇s economic development. There are new opportunities in cultural development, transformation and upgrading of industry will become the new norm of Chinese cultural development in the future. As a national intangible cultural heritage, JIESHOU painted pottery has come to the gradual decline of its development, the distance from the contemporary people are longer and longer. From ＂the perspective of the cultural and creative industry＂, using case analysis and comparative analysis, the article conducted an in-depth analysis of the main characteristics of existing products of JIESHOU painted pottery, moreover put forward a new direction for the contemporary development of JIESHOU painted pottery. At the same time, from a purely decorative painted pottery handicraft, the goods container, living supplies, consumer products of electronic media and other products etc, the article discussed the feasible path of new function extension and product innovation of JIESHOU painted pottery.