一类易腐材料产成品的销售策略

The Sales Strategy about Finished Goods with Perishable Materials

文章主要研究一类易腐产品的生产销售策略问题。当生产商的原材料为易腐产品,生产商生产的产品为一般有明确保质期的产品销售策略问题。基于Stackelberg博弈建立了数学模型,模型包含一个生产商,一个销售商,由于原材料为易腐产品,需考虑变质率服从两参数的weibull分布,产品的变质率为常数的问题。给出了销售商和生产商各自的销售策略,并用数值实例来说明当生产商和销售商采取联合销售策略时,获得的利润是最大的。

This paper studies the marketing strategies about perishable product production. The issues studies a sales strategy about perishable products with raw materials, and the product with clear shelf life. The mathematical model based on Stackelberg game model, it is contains a producer, a distributor, because the raw materials for perishable products, consider the deterioration rate subject to the two-parameter weibull distribution, product deterioration rate is constant. Proves that when producers distributor discounts, retailer＇s profit increase. Manufacturers and producers are given individual sales strategies and numerical examples to illustrate when producers and distributors to take joint sales strategy, the profit is the biggest.