关于闭环供应链废旧品回收分级定价策略研究

Tiered Pricing Strategy Research of Waste Goods Recycling on the Closed-loop Supply Chain

闭环供应链中废旧品回收定价问题是关于再制造研究的重要决策问题之一,文章根据零售商对回收废旧品的分类进行分级定价,运用博弈论的思想,通过建立数学模型,分别求解制造商和零售商的最优定价,并比较分散决策和联合决策的情况下各决策主体以及整个供应链的收益变化,最后得出综合结论:联合定价决策优于分散定价决策。

Pricing of the old product recycling in closed-loop supply chain is one of the important decision problems about re- manufacturing research, this paper, according to the retailer classification of recycling old products, based on the idea of game theory, through the establishment of mathematical modeling, determines the tiered pricing strategy, solves the optimal pricing of manufacturers and retailers respectively, compares the incomes of manufacturers and retailers under the condition of the decentral- ized decision-making strategy and joint decision-making strategy, and notes the changes of the whole supply chain benefits, even- tually draws the conclusion that the joint decision-making pricing strategy is superior to the decentralized decision-making pncing strategy in all aspects.