中原中医药文化对外推广模式研究

Central Cultural External Promotion Mode of Chinese Medicine

随着文化全球化进程的加快,中医药文化的对外交流和传播已经达到了空前繁荣的阶段,但仍旧缺乏系统、科学、行之有效的对中医药文化,尤其是中原中医药文化的对外宣传和推广模式。该研究探讨如何通过网络平台建设、中医药英文翻译和中医药人才培养等措施,丰富中医药文化传播内容,扩展对外传播途径,通过多形式、多渠道的对外交流与合作,最终创建中医药文化对外推广模式。

With the acceleration of cultural globalization, foreign exchange and dissemination of TCM culture has reached a stage of unprecedented prosperity, but still lack systematic, scientific and effective traditional Chinese medicine culture, especially the culture of the Central Plains of Chinese medicine publicity and promotion model. The study discusses how to measure network platform, the English translation of traditional Chinese medicine and Chinese medicine personnel training, enrich the content of communication medicine culture, expand external communication channels, through various forms, multi-channel exchanges and cooperation, and ultimately create the culture of TCM Foreign Extension.