摘要
为了判断在电信企业的4类客户群中哪类客户群更应值得电信企业关注,文章建立了一个关注度评价模型。这个模型是从衡量各客户群对电信企业收入的贡献大小的角度出发,对4类客户群值得电信企业关注的程度进行量化。首先计算出4个客户群对6种业务的贡献值,然后对各类客户群的贡献值进行加权,使用Matlab编程,计算出4类客户群的关注度得分,最后按照关注度得分的高低对4类客户群值得关注的程度进行排序,得出4类客户群的关注度得分由高至低依次为:高价值客户、潜价值客户、次价值客户、低价值客户。另外,利用4类客户群对电信企业6种业务收入的贡献值,运用决策论中的Borda数法对4类客户群的重要程度进行综合排序。排序结果与关注度评价模型的排序结果完全相同。
In order to determine which kind of customer base in the 4 kind of customer base in the telecommunication enterprise should be worthy of attention, this paper establishes an attention degree evaluation model. This model is a measure of the contribution of the customer base to the telecom enterprise's income, and the degree of the 4 kinds of customer base is worthy of attention. First calculate the four customer group of 6 kinds of contribution to the business value, then on the contributions of the various types of customers value weighted, using MATLAB programming, calculates the scores of 4 class customers attention degree. Finally, according to the level of attention score of 4 kinds of customer group worthy of attention degree of rank and draw four customer groups attention scores from high to low order for: high value customers, potential customer value, customer value, low value customers. In addition, the 4 kinds of customer base on the 6 business income contribution value, the use of the Borda number of decision theory to the 4 category of customer base to a comprehensive ranking. The ranking results of the ranking results are the same as the results of the evaluation model.
出处
《无线互联科技》
2015年第19期66-68,共3页
Wireless Internet Technology
关键词
电信企业客户
关注度得分
Borda数法
telecom enterprise customer, attention score. Borda number method