C2C微商经营者沉默欺诈的认定与规制

Identification and Regulation of Reticent Defraud of Business Operators under C2C Wechat Business

C2C微商经营者频繁侵权且消费者维权较难,究其根源,乃因微商经营者为商机之需而在微信朋友圈这一特殊载体上人为营造了"熟人社会"或"半熟人社会",并惮于"熟人"或"半熟人"间的道德与舆论约束而采取沉默方式进行较为隐蔽的欺诈性经营。在经营者沉默欺诈的认定上,应借鉴大陆法系国家晚近理论发展成果,对经营者沉默欺诈作适度扩张。同时,应及时构建第三方交易平台,以确立经营者身份并使消费者获得相关信息,且对经营者实行匿名评价制度,以遏止C2C模式下的经营者沉默欺诈。

In recent years, the legitimate rights and interests of consumers are vulnerable to be damaged and difficult to safeguard in the C2 C wechat mode. As for the reason, business operators artificially create a acquaintance society or semi acquaintance society on wechat circle for business opportunities and based on the restriction of morality and public opinion, business operators tend to take reticent defraud. On the identification of the business operators ＇ silent fraud, we should learn from the civil law countries in theory development, make moderate expansion on the constitution of operators ＇silent fraud. At the same time, the third party trading platform should be built in time to help to identity the operator and to help the consumer to obtain relevant informations of operators. Furthermore, anonymous evaluation system should be adopted to deal with operators＇ reticent defraud.