微媒体时代突发事件舆论引导科学体系的构建

Construction of a Scientific System for the Guiding of Public Opinion of Emergencies in Micro-media Era

针对微媒体时代突发事件舆论引导存在的信息"内容冗杂"、虚假信息泛滥、影响媒体公信力和互动缺失等问题和不足,必须净化突发事件舆情引导的外在环境,构建高素质人才队伍体系和"三位一体"的政务服务体系,完善微媒体时代舆论管理制度,从而构建突发事件舆论引导的科学体系,实现对突发事件舆论的有效引导。

Micro-media era emergency public opinion to guide the presence of information for the ＂content jumbled＂spread false information, the impact of media and interactive lack of credibility problems and deficiencies, must be purged emergency public opinion to guide the external environment, to build high-quality talent team system and the ＂trinity＂ of government service system, improve the micro-media era public management systems, in order to build emergency public opinion to guide the scientific system, to achieve effective guide for emergency public opinion.