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大学生奢侈品消费动机研究——以广州市大学生为例

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摘要 目前中国是全球最大的奢侈品消费市场。对大学生奢侈品消费现状进行了概述,对广州在校的大学生进行了奢侈品消费的问卷调查,分析了大学生奢侈品消费动机并提出了建议。
作者 曹雪莲
出处 《现代商贸工业》 2015年第25期85-85,共1页 Modern Business Trade Industry
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