简论艾约瑟的跨文化传播策略

Joseph Edkins' Cross-Cultrual Communication Strategy

英国传教士艾约瑟是西学东渐和东学西传的重要人物之一。艾约瑟能够成功地在中国和西方进行这些跨文化传播活动,与他所采取的传播策略有很大关系。这些策略主要包括:主动适应本土文化、淡化传教主题、与本土学者合作以及良好的沟通技巧等。

British missionary Joseph Edkins is one of the important characters of Chinese and western cultural exchange. Edkins＇ successful cross-cultural communication activities had a lot to do with the communication strategies which include active adapting to the local culture, desalination of missionary theme, and in collaboration with local scholars with good communication skills etc.