对家电降价的思考

Price Drop of Electrical Appliances

家电产品靠降价引起的销售火爆 ,有许多问题是值得深思的 ,虽然降价销售可以加速资金回笼 ,但要注意不要陷入恶性价格竞争之中。厂家出售产品的价格应按照边际成本和边际收益相等的原则 ,保证企业仍能获得最大超额利润。坚持打价值战不打价格战 ,在市场竞争中通过“以值取胜”来实现产品的增值。

The “hot” sale of electrical appliances through price reductian now brings about many problems, It may accelerate capital return,however, the companies involved and easily dragged into malignant competition. The principle of profit offsetting cost prevails in price design, as still enalle compaies to get maximum excessive profit. To win the competition,companies should add value to products by competing for value increase instead of price reduction.