企业品牌国际化的思考

On Brand Internationalization

在企业品牌国际化的过程中实现品牌与目标市场的有效对接 ,确立品牌优势 ,实行有效的品牌渗透策略 ,综合企业竞争机制 ,提高企业品牌的国际竞争力 ,最后实现企业跨国经营的战略目标。

Brand internationalization means enterprises' brands directed to target market. Effective brand infiltration strategy can build up brand advantage. And enterprises' comprehensive competition mechanism may improve brands' international competitiveness and serve to realice enterprises' strategic objective across the countries.