摘要
当前我国旅游业正面临前所未有的大好机遇 ,要想让我国旅游业在新一轮发展中大有作为 ,旅游企业必须围绕产品、价格、分销渠道、促销和人员管理 (5P)等方面认真研究制定市场营销策略。
Nowadays Chinese tourism is faced up with an unprecedented opportunity of development. If the tourist enterprises attempt to make any accomplishment they must make careful research and marketing strategies revolving around product, price, place, promotion and personnel(5P).
出处
《商业研究》
北大核心
2002年第9期97-99,共3页
Commercial Research
