河南省体育产业和旅游产业融合发展研究

Research on Integration of Sports Industry and Tourism Industry around Henan Province

目前，河南省体育产业和旅游产业的融合主要表现在武术、漂流、滑雪、滑妇等体育项目和旅游业的融合，其中以少林武术为代表的体育产业和当地的旅游业融合互动，相互促进，并进一步延伸。但整体发展还处在初级阶段，融合度低，其主要原因在于认识不到位、体制制约、专业人才缺乏、重经济利益，轻视文化内涵等问题所致。转变观念，树立全省一盘棋的思想，制定河南体育旅游发展的战略规划；建立旅游委，发挥各相关部门的功能；校企合作，共同培养培训专业人才；强化体育旅游产业发展的融合度，拓展其发展空间是河南体育旅游产业发展的必然选择。

At present, the integration of sports industry and tourism industry in Henan province is mainly .reflected in the integration of martial arts, rafting, skiing, gliding and other sports, which is a combination of Shaolin martial arts as the representative of the sports industry and local tourism industry, mutual promotion, and further extend. But the overall development is still in the primary stage, the low degree of integration, the main reason lies in the lack of knowledge, institutional constraints, lack of professional talent, the economic interests, the neglect of cultural connotations and other issues. Changing concept, setting up the idea of a game of chess, formulating strategic planning of Henan sports tourism development, establishing Tourism Committee, playing the functions of various departments, school enterprise cooperation, training and training professional talents, strengthening the integration of sports tourism industry development, expanding its development space is the inevitable choice of Henan sports tourism industry development.