旅游城市形象传播中的“拟态环境”研究综述

Review of ＂Pseudo-Environment＂ in Study of Destination Image

在互联网时代，信息传播越来越呈现出碎片化的倾向，采用符号传播的方法对这些信息进行解读，也成为了众多学科所倾向采用的新方法。引入“拟态环境”这一新闻学和传播学的重要理论，关注城市旅游形象传播研究中存在的多学科交融的现状，对近十年来国内外相关的旅游形象研究、拟态环境研究、符号传播学研究进行了详细的综述，从而为基于结构主义符号学的分析方法，实现阐释城市拟态旅游环境构建主体的信息编码、传播过程奠定理论研究基础。

In the Internet era, Information dissemination is becoming more and more fragmentation, researchers of numerous subjects in different fields tend to use the method of symbols to interpret these information and dig implication behind them. This paper introduce the theory of ＂Pseudo-environment＂ which is important in the research of journalism and communication studies, and overview the studies of the domestic and foreign related research of tourism image, pseudo environment research, symbolic communication in recent ten years. On the basis of analysis method of structuralism semiotics, this paper means to build theoretic basic for interpreting the process of information coding and communication process.