网络平台信息功能生态位重叠测度模型构建研究

Research on the Construction of Measure Model for Niche Overlap of Information Function in Network Platform

文章使用生态学与信息生态学的相关理论,以网络平台要素及模型分析为基础,构建了网络平台信息功能矩阵。并结合生态学理论的Shannon-Wiener指数公式和Pianka公式,建立了网络平台信息功能生态位重叠模型。最后,以吉林大学综合网络平台为应用算例,采用纯语言多属性群决策方法采集数据,进行实证研究。

Using relative theories of ecology and information ecology, on the basis of the network platform elements and model analysis, this paper builds the information function matrix of network platform. Combining with the Shannon-Wiener index formula and Pianka formula of ecology theory, the paper establishes the model of niche overlap of information function in network platform. Finally, taking the comprehensive network platform of Jilin university as an example, the paper adopts the method of multi-attribute group decision-making under pure linguistic to collect data for the empirical study.