当代喜糖包装设计的新特点研究

Study on the New Features of the Contemporary Wedding Candies Packaging Design

随着社会经济的发展,喜糖包装设计的形式越来越多元化。经过研究,总结了喜糖包装设计的4个新特点:1文化的交融性,即在传承民族文化精髓的同时融合了西方文化的特点;2设计形式越来越丰富,从色彩、造型和材料的多样性方面可以看出;3喜糖包装设计的工艺技术进步显著;4在大众倾向个性化消费的今天,喜糖包装也呈现出了个性定制的特点。

With the development of social economy, wedding candies packaging design in the form of more and more diversified. Through research, summed up the wedding candies packaging design of four new features： first, the combination of culture, namely in the inheritance of the essence of national culture and fusion of western culture; second, design form is more and more abundant, from the diversity of the color, shape and material can be seen; third, the wedding candies packaging design technology progress significantly; the fourth, in the public tendency to personalized consumption today, wedding candies packing, showing the character customization features.