大数据时代下的商业景观模式创新机理分析

Analyze the Innovation Mechanism of Business Landscape Mode in the Era of Big Data

随着时代的发展,商业景观模式在不断变化。目前,商业景观模式以大数据为基础经营形式,形成了新的商业蓝图,构造了全新的理论框架。因此,从景观类型分析、功能价值创新和营销设计三方面对大数据时代商业景观模式的创新机理进行了分析和探讨。

With the development of the times, the business landscape mode is constantly changing. At present, the business landscape mode based on big data as the basis of business forms, forming a new business blueprint, a new theoretical framework. Therefore, this paper analyzes and discusses the innovation mechanism of the big data era of commercial landscape mode from three aspects： landscape type analysis, functional value innovation and marketing design.