需求与效益对我国商务英语教育的经济学思考

Demand and Effectiveness: An Analysis of Business English Education in China from the Perspectives of the Economics of Language

以语言经济学理论为基础,探讨我国目前商务英语教育的需求与效益关系问题.作者认为,商务英语教育具有广泛性和实践性的特点,教育内容、课程设置和教学方法必须紧随时代发展,不断优化,才能提高其经济效益和社会效益,满足我国改革开放和经济全球化进程对商务英语复合型人才的需求.本文在探讨国内商务英语教育现状的同时,提出了一些尚待解决的问题并给出了相关的解决建议,以期进一步提高我国商务英语教育的水平和效益.

This paper explores, from the perspectives of the economics of language, the demand for business English talents and the effectiveness of business English education in China. The author holds that business English education has a wide field of application and is highly market-oriented. The curriculun design, the teaching contents and the teaching methodology should, therefore, be constantly reviewed and optimized so as to improve the economic and social benefits of business English education. The author discusses some of the problems that affect the quality and effectiveness of business English education in China and puts forward some tentative solutions to the problems.