文化价值主张的构建与输出——文化创意旅游的核心内涵与功能探讨

Construction and Output of the Cultural Value Proposition——Analysis on the Connotation and Function of Cultural Creative Tourism

在文化创意旅游中,"文化"是产品的内容和属性,是核心,是指包含了某种精神价值的生活方式;"创意"是指生产模式和过程,也就是文化价值的"构建";"旅游"是文化价值输出的实现方式。文化创意旅游的核心内涵在于文化价值主张的构建与输出。文化创意旅游不仅仅是提供简单的文化产品,更关键的是营造一种"理想的生活",包含了生活环境、生活方式、生活智慧等多个方面内容,可以融合多种要素,也可以表现为多样的形态,因而它也可能打破旅游业乃至多种服务业的发展边界。

'culture'is the content,attribute and core of the products,which means the life style including some kind of spiritual value in the cultural creative tourism. 'Creative ' refers to a certain production pattern and process,namely,it is the construction of cultural value proposition. What's more,tourism provides the platform for the output of cultural value. The core connotation of the cultural creative tourism is the construction and output of the cultural value proposition. Cultural creative tourism is not only to provide a simple cultural products,but also to create an 'ideal life',including the living environment,life style,life wisdom and other aspects of content. It can integrate a variety of factors,and can also be expressed in a variety of forms,so it may also break the development boundary of the tourism industry and a variety of services.