摘要
从消费者日趋成熟,消费理念从炫耀消费逐渐转向认知消费,消费群体的地域、年龄、性别等的变化使消费群体结构日益复杂化,电子商务的快速发展使消费方式多样化角度,简要介绍了中国箱包皮具奢侈品消费市场情况。分析了中国皮具奢侈品消费转型的新趋向和新特点,探讨了皮具奢侈品消费转型新趋向在去logo设计、个性定制设计、风格化设计、交互化设计等方面,对皮具设计产生的影响,提出皮具品牌在把握新的小众品牌发展空间潜力巨大的机遇的同时,也面临产品体验及服务有待提升的新挑战。
The Chinese luxury leather goods consumption market was introduced, from the perspective which consumers were more mature and the consumption concept transferred from conspicuous consumption to cognition consumption, the age, gender, region of consumers became more and more complicated and the rapid development of E - commerce made the consumption diversified. The new trends and new features of China＇s luxury leather goods consumption transformation were also analyzed. The influence of new trend in the luxury leather goods design was discussed, such as no logo design, customized design, style design, and interactive design. Leather goods brands have substantial opportunities to develop and they also need to improve the product experience and service because they are facing new challenges.
出处
《中国皮革》
CAS
北大核心
2015年第18期55-59,共5页
China Leather
关键词
奢侈消费品
消费方式
皮具设计
品牌定位
产品体验
影响
luxury consumer goods
consumption patterns
leather goods design
brand positioning
product experience
influence
