论色彩构成原理与视觉传达设计的关系及应用

本文以设计实践为切入点,以视觉传达设计中的广告、标志、包装、书籍等色彩设计为探讨的案例,论述了色彩构成原理与视觉传达设计中的色彩关系及具体运用方式,提出了在强调专业色彩设计特点和研究终端接受者的需求同时,以色彩构成的基本原理、创造规律与运用方法为基础的设计创新,是做好当代视觉传达设计的一个重要理念。

Based on design practice as the breakthrough point, the article takes the color design of advertisement, logo, packaging, books, and illustrations in visual communication to study case. This paper discusses the relations on color between the principle of color composition and the visual communication design. It is proposed that while emphasizing the characteristics of color design and the demand of terminal receiver＇s, it is also very important to complete contemporary design in visual communication using the design innovation based on the basic principle, create law and application method of color composition.