浅析无彩色在传达品牌形象中的作用

无论是COCO CHANEL女士对于黑色的钟情,还是21世纪的先锋设计师们不断地尝试使用各类灰色勾勒出服装的建筑感,相较于每季频繁更迭的流行色,黑白灰等无彩色贯穿了整个当代时装史;纵观当代时尚产业,品牌运营与品牌形象的传达无疑是最重要的议题。将抽象的＂品牌精神＂具象化为商业产品的过程中,黑白灰等无彩色也在诸如服饰设计、店铺陈列、品牌标识等多个领域中扮演了极其重要的角色。

Looking through 1900＇ s in the fashion industry, achromatic colors seem to be ubiquitous comparing with the frequent change of ephemeral trendy colors. No matter for Coco Chanel, or emerging avant-garde designers in the 21th century. In the contemporary fashion industry, undoubtedly, brand management and brand image education is the most important argument. Achromatic colors （e.g. Black/White/Grey） play an important role in multiple sections such as product design, visual merchandising, logo design etc. while transferring abstract ＂brand spirit＂ into commercial products to consumers.