需求导向的市场营销专业学生职业技能培养模式研究

A Research on the Vocational Ability Training Mode of Marketing Major Talents from the Perspective of Demands

向应用技术型大学转型是地方本科院校面临的迫切任务。以广西师范大学漓江学院为例,设计基于需求导向的市场营销专业学生职业技能培养模式,确立以职业能力为本位的人才培养目标、规格及流程,并着重探讨了课程体系及实践教学体系的构建。双师型师资队伍的构建、产学研合作的开展及质量评价体系的建设构成了该培养模式得以实施的必要条件。

The transformation from local universities to the application of technology oriented universities is an urgent task. Taking Li?jiang College of Guangxi Normal University as an example,this paper designs a skills training mode for marketing professional students based on shareholder's demands,establishes the targets,the standard and the process of the personnel training,and discusses the con?struction of the curriculum system and the practical teaching system. The implementation of the training mode depends on the organization of double-competency teachers group,the enterprise-university-research institute cooperation and the quality evaluation system.