中国休闲食品外包装英译问题的文化解读——兼论中国饮食文化走出去

A Study of the English Translation of Leisure Food Packaging and Sino-English Cultural Differences

休闲食品外包装英译是中国休闲食品出口的一个重要环节。优秀的食品包装英译文本,能够准确有效地传达商品的基本信息,能在感官、文字上唤起英语国家消费者的共鸣和美好联想,从而提升中国产品和企业的形象,扩大中国饮食文化的世界影响力。汉英双语的转换本质是中英民族的思维方式、文化取向、审美偏好在语言表层结构上的转换。

The English translation of leisure food packaging is of importance to China＇s leisure food export. Based on English-Chinese constructive study of a corpus of 100 texts collected from supermarkets in USA and China, the thesis found four major lingual errors in food packaging, namely, the division of name translation, case insensitivity, grammatical errors and semantic errors and further prove the translation between English and Chinese in essence is the transformation of thinking modes, cultural trends and aesthetic preference between the two nations on the lingual level. K