双十一背后的七大风险

Seven risks behind the "Singles' Day"

双十一活动无论对于电商、线上卖家还是对于市场与消费者来说。均是利好的创新,但伴随其中的风险却不能不引起各方的注意今年双十一,阿里巴巴旗下天猫再以全天交易金额912.17亿元的战绩拔得电商大战头筹,其中无线成交占比已近七成。这个兴起于6年前的特殊狂欢日,至今已成为整个电商行业人人觊觎的大事件。

Either for electricity suppliers,online sellers or the market and consumers,some activities on 11 Nov are innovation,which benefit all parties,but some risks along with these actions,which cannot be ignored.