新品微营销的适用性及策略研究——以音乐耳机为例

On the Applicability and Strategy of Micromarketing of the New Product: Taking Music Headphones for Example

互联网时代,微营销逐渐成为市场开发开拓的新宠,受到越来越多企业的青睐和重视。分析了微营销本身所具有的特殊优势,同时以新品音乐耳机市场开发为例,从目标受众范围、信息获取渠道、消费习惯和方式等方面分析了微营销方式的适用性,并提出了微营销活动开展的具体策略,以期为其他产品市场开发提供参考借鉴。

In the Internet age, the micromarketing has gradually become the new favorite of the development of the market, it get the attention and favored by more and more enterprises. This paper analyzes the special advantages of micromarketing. At the same time, this paper takes the market development of the new music headphones for example to analyze the applicability of micromarketing from the scope of target audience, information channels, consumption habits and ways and so on. It puts forward the specific strategies for developing micromarketing activities to provide reference for other products market development.