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基于委托代理理论对社交网络达人团购的分析

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摘要 随着社交网络的发展,各种社交网络达人也随之出现,他们少则有几万粉丝,多则有几百万粉丝,于是一种新兴的社交网络达人团购也随之兴起。本文以委托代理的视角来观察这一新兴的商业活动,发现目前的达人团购中存在的扭曲激励机制,并不利于社交网络达人团购的发展,并建议引入了对达人评论反馈的平台,将单次博弈变为多次动态博弈,修正原本扭曲的激励机制。
作者 刘炫
出处 《中国商论》 2015年第29期77-81,共5页 China Journal of Commerce
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