“互联网+”困局 巨头也难以避免的跨界迷失

Dilemma of Internet Plus

中国互联网发展到2013年后网民红利几乎消磨殆尽,要获得更广阔的发展空间,往线下走与实体经济结合是最好的方向。但跨界意味着转型,企业并不敢大规模投入其中,也许是不愿承担未来无法预计的风险,也许是无法解决新旧思维差异带来的矛盾以及来自企业内部现实利益团队的阻力??当跨界经营的时候,无论是互联网企业还是传统企业,即便是巨头,也有迷失的可能。

Until 2003,the netizen dividend of Chinese internet development has been worn out.For more development,the combination of offline and real economy is the way out.However,for enterprises,border crossing means transformation,where they are very careful to touch.The reason may be the unpredictable risk in the future,or the conflict brought by different ideologies or the resistance from interest groups inside.When running cross border,both internet and traditional enterprises may be lost,even for giants.