人人乐,为何盛极而衰?

Renrenle,from peak to valley

人人乐连锁商业集团股份有限公司（以下简称“人人乐”）自1996年成立以来，年销售额快速增长，凭借蜂窝式扩张战略一举奠定其在零售业的地位，曾获得“中国连锁企业30强”和“中国企业500强”等社会荣誉，并顶着“成功实现跨区发展的零售连锁企业”的光环于2010上市。

Renrenle,the previous superstar of retail industry,could not stop the downing trend after trying all strategies and measures and predict 350-450 million yuan deficit.There are three reasons for that:too many regional companies and stores for listing;huge loss of management elites;no thorough changes for management in the internet plus era.