摘要
休闲农业信息化发展受到政府部门、休闲农业经营主体和社会公众的高度重视。在对休闲农业企业信息化发展的困境和对策的研究中发现:官方网站的影响力度小、移动APP或微信平台的知名度不够、第三方平台功能不完善等使其陷入发展困境。文章认为,要以搭建休闲农业信息化综合服务平台为主导,利用自媒体进行传播并不断地优化传统信息化服务平台。
The informatization development of leisure agriculture is highly valued by the government departments, the leisure agriculture management body and the public. In the research on difficulties and solutions of the informatization development of leisure agriculture enterprise, finding the main difficulties are that the influence of the official website is small, the visibility of mobile app or micro platform is not enough, the function of the third party platform is not perfect; Based on these, put forward the solutions like building a leisure agriculture information service platform, using the we-media and optimizing the traditional information service platform and so on.
出处
《改革与战略》
北大核心
2015年第11期104-107,共4页
Reformation & Strategy
关键词
休闲农业
休闲农业企业
信息化
困境
对策
leisure agriculture
leisure agriculture enterprise
informatization
difficulty
solution
