信息化视角下的会展旅游业发展路径创新

Development Path of MICE Tourism Innovation Under Information Technology

国内外的理论与实践研究表明,城市经济环境、城市基础设施、产业发展基础、旅游目的地建设等要素是开展会展旅游的重要支撑条件。城市会展旅游业的发展又进一步形成了包括专业会议组织者、目的地会议观光局及管理公司、游客等在内的产业链。随着现代科技水平的进步,信息化建设促进了会展旅游产业链各环节的协同发展,并在服务机制、服务平台、保障措施等方面创新与拓宽会展旅游业发展路径。

Theory and practice at home and abroad show that urban economic environment, urban infrastructure, industrial development, tourism of the destination and other elements are the important supporting conditions for MICE tourism. MICE tourism development further form the industrial chain including the professional conference organizers, destination management companies and Visitors. With modem science and technology progressing, information technology promote the joint development of MICE tourism industry chain and broaden the MICE tourism development path in terms of service mechanism, service platform and safeguard measures.