转基因议题的公众网络风险沟通研究

Public Risk Communication of Genetically Modified Issues in the Network Society

本研究通过对转基因议题网站的量化分析,探讨转基因议题网站风险沟通的内容呈现、话语策略、公共沟通渠道以及不同类型网站的表现差异。研究发现,转基因议题网站以个人博客型网站为主;内容多元化但视角过于单一;科学话语与新闻话语被视为最主要的话语策略;与公众的沟通方式缺乏分众化与互动性;反转派相较于挺转派更善于利用网络平台进行风险沟通。

This paper tried to answer some questions of public issues of risk communication in the network society based on the quantitative analysis of genetically modified （gm） issue websites ： How about the content presentation, discourse strategies and public communication channels of risk communication of genetically modified （gm） issue websites？ What are the different per- formances of different types of websites？ This study found that gm issues take the personal blog sites as the main type of website; the content is diverse but the perspective is too simple; scientific discourse and news discourse are considered to be the main dis- course strategy ; the way to communicate with the public lacks of the focus and interaction. The opponents of GM are better at u- sing the Internet platform for risk communication compared with the proponents of GM.