2013年福建省初中生烟草使用情况及烟草广告和促销暴露调查

Survey on effect of tobacco advertising and promotion on tobacco use among junior high school students,Fujian province,2013

目的了解烟草广告和促销对于福建省初中生烟草使用情况的影响,为今后福建省制定相关政策、法规提供参考。方法于2013年10~11月采用多阶段分层整群随机抽样方法抽取福建省的初中学校,调查使用国家根据我国国情增加部分问题后的GYTS全球统一标准的核心问卷。用SAS 9.3统计软件进行数据清洗、样本加权,加权后的数据代表整个福建省初中生的烟草使用情况,用SPSS 19.0通过复杂抽样程序进行数据分析。结果共调查初一、初二、初三在校学生4 144名,尝试烟草使用率为15.08%,男生（22.29%）高于女生（6.72%）（P〈0.01）;现在烟草使用率为4.69%,男生（7.43%）高于女生（1.49%）（P〈0.01）。过去30d内,48.00%的学生报告在至少一种渠道看到过烟草广告或促销,69.62%的学生在电影、电视或录像/视频中看到过吸烟镜头,3.81%的学生报告自己拥有印着烟草品牌标志的物品。结论福建省初中生尝试烟草使用率和现在烟草使用率均低于全国平均水平。学生接触媒体和烟草广告的机会较多,受其影响较大。

Objective To understand the effect of tobacco advertising and promotion on tobacco use among junior high school students in Fujian province,so as to provide reference for the formulation of relevant policies and regulations in Fujian province in future. Methods Junior high schools were selected by multi-stage stratified cluster random sampling method during October-November,2013.A core questionnaire of modified GYTS adjusted by the situation of China was used in the survey.SAS 9.3statistical software was used for data cleaning,sample weight,the weighted data represented the whole situation of tobacco use among junior high school students in Fujian province,and SPSS 19.0was used through complex sampling procedure for analysis. Results A total of 4 144 junior high school students were surveyed,the rate of tobacco use attempt was 15.08%,that in boys（22.29%）was higher than that in girls（6.72%）（P〈0.01）;the rate of current tobacco use was 4.69%,that of boys（7.43%）was higher than that of girls（1.49%）（P〈0.01）;48.00% of the students had seen tobacco advertising or promotion through at least one channel,69.62% had seen smoking scenes in the film,television or video in the past 30 days.3.81% owned tobacco brand logo printed items. Conclusion The rate of tobacco use attempt and current tobacco use among junior high school students in Fujian province are both below the national average.Students have more opportunities to contact media and tobacco advertising and are greatly influenced by it.