Business Model Innovation of Small and Medium-sized Enterprises on the Basis of Value Creation Logic of Balanced Score Card

Small and medium-sized enterprises have developed rapidly under the guidance and support of the national industrial policy.Because of the influence of the post financial crisis,the rate of the global economy development decreased and the market competition increased,the profit of small and medium-sized enterprises is on the decline or even in a loss.The paper,based on the value creation logic of Balanced Score Card,put forward that we should,with the Differentiation Strategy as the basis,using Strategy Map and Cascade Strategy,integrate the key internal procedures to increase the strategic preparation of intangible assets to guide the business model innovation of small and medium-sized enterprises and promote the rapid development of small and medium-sized enterprises.

Small and medium- sized enterprises have developed rapidly under the guidance and support of the national industrial pohcy. Because of the influence of the post financial crisis, the rate of the global economy development decreased and the market competition in- creased,the profit of small and mediumsized enterprises is on the decline or even in a loss. The paper,based on the value creation logic of Balanced Score Card, put forward that we should, with the DifFerentiation Strategy as the basis, using Strategy Map and Cascade Strategy, integrate the key internal procedures to increase the strategic preparation of intangible assets to guide the business model innovation of small and medium-sized enterprises and promote the rapid development of small and medium -sized enterprises.