资产专用性投资对渠道合作绩效影响的实证研究——基于农民专业合作社的视角

Empirical Research on the Impact of Asset Specific Investment on the Performance of Channel Cooperation

农产品的生产、流通和消费,在国民经济中起到支柱性作用。目前我国农产品流通体系存在着产销不能有效对接、效率低下问题。文章以农民专业合作社为核心企业,采用扩展的C—D生产函数,探讨合作社的资产专用型投资对渠道合作绩效的影响,总结出要提高渠道合作绩效,可以从提高培训力度、重视品牌效应、提升合作关系入手。

Production, eireulation and consumption of agricultural tural products play a pivotal role in the national economy. At present, there are many problems m our agricultural products circulation system, such as production and marketing are unable to connect, and low efficiency of circulate. This paper using the extended C-D production function to research the impact of asset specific investment on the performance of channel cooperation in farmer cooperatives. And draw a conclusion that enhance training efforts, focus on branding, enhance partnership can improve efficiency.