浅析高职院校市场营销专业“理实一体化”实训室建设

The Study of the Establishment of Training Rooms of the Integration of Theory and Practice in Marketing in Vocational Colleges

"理实一体化"教学是目前高职院校一种新兴的教学方法,在此教学方法中实训室建设是整个教学过程的关键所在。针对市场营销专业"理实一体化"实训室建设中存在的问题,提出对实训室建设的总体要求、主要框架和功能设计等方面的看法和建议,旨在为未来的教师和学者研究市场营销专业"理实一体化"实训室建设提供一定的借鉴。

The integration of theory and practice has become an innovative teaching method in vocational col- leges at present. The build - up of the corresponding training rooms is the key point. Given the existing problems of the marketing training rooms; this thesis puts forward some views and suggestions on the general requirements, the main framework and functional design of the establishment of the training rooms, aiming at offering some reference advice for the prospective teachers and researchers majored in marketing.