论新媒体环境下的高校新闻宣传工作

The Discussion of University Publicity Work Under New Media Environment

新媒体有传播速度快、信息内容多以及互动交流平台化的优越性,而当今大学生群体信息的传播更注重个性化、自由化和隐私性。新媒体环境下的高校新闻宣传工作要主动适应学生需求,转变观念,构建新媒体传播高地。善用现代传媒手段,加强新媒体平台管理,制作学生乐于接受的信息内容,黏合学生与学校、教师的距离,推动校园新闻宣传工作的服务、育人工作。

New Media has superiorities of faster transmission speed, more information content and plat- formization of interactive communication, the information transmission among college students is with the characteristic of individuation, liberalization and privacy. University publicity work under new media en- vironment needs to adapt to students＇ needs and change ideas actively. To be good at using modern media means, strengthen the management of new media platforms, make suitable information contents easily accepted by college students, which will contribute to narrow the distance between students, school and teachers, to promote the serving and culturing function of university publicity work.