广告定制剧双重属性的不平衡表现

The imbalance of dual attributes of advertising customized plays

广告定制剧在快速发展并活跃广告市场的同时,存在重商业属性而忽略艺术属性的不平衡现象,这会影响广告定制剧的健康发展。相较于传统广告形式而言,广告定制剧的艺术属性比较突出,因此广告定制剧要注重商业性与艺术性的平衡,在宣传产品品牌的同时提高定制剧的艺术水平,以实现定制剧的健康发展。

With the rapid development of advertising market of the advertising customized plays, the imbalance between highlighting commercial property and neglecting artistic attributes exists, which will affect the healthy development of the advertising customized plays. Therefore, the balance of commercial and artistic quality should be paid more attention to in advertising customized plays. In or- der to realize the healthy development of the custom play, the artistic quality of advertising customized plays should be improved while the brand of the products is promoted.