浅谈皖西茶叶的包装设计

An Analysis on Packaging Design for Tea Produced in West of Anhui

包装设计是品牌形象的主要表现。皖西茶叶品种多且品质优良,其包装在造型和材料有较多的表现形式,不同档次品种的茶叶结合不同材质包装,很好地体现了其品质和价值;在视觉要素设计上结合了图形、文字、色彩等设计内容,很好地竖立了皖西茶叶品牌形象,体现出皖西茶叶的特征。但企业想要更好地在市场占有一席之地,每个品牌包装设计的独特性很重要,建立完整的包装设计形象标识能让企业更好地在竞争中脱颖而出。

Packaging design is a major expression of brand images. In the west of Anhui, there are many different varieties of tea excellent in quality. Accordingly, different packaging design using various materials emerge, and the different types of packaging which integrate the visual elements such as patterns, characters and colors in turn well reflect the qualities and values of tea, promoting the brand images of tea. However, if the enterprises wish to increase the share of market, the uniqueness of the packaging design is extremely important and a perfectly designed packaging and logo may help individual enterprises to stand out.