出版产业结构优化途径分析

The Approaches to Optimize Publishing Industry Structure of China

近年来我国出版业的发展方向逐渐明晰,产业结构优化升级步伐逐步加快,以出版业概念和产业结构优化理论为出发点,通过收集产业内数据和出版业最新动态,将我国与发达国家出版产业进行比较分析,得出我国出版产业虽已完成转企改制,营业额和利润稳步上升,但仍存在着产业集中度低、数字出版发展滞后、产品内容同质化且创新性不强等问题。基于此,提出分别从优化供给结构、优化需求结构、优化技术结构和优化国际贸易结构这四种途径进行出版产业结构优化的建议。

The development direction of China＇s publishing industry is gradually clear and the pace of upgrading the industrial structure is gradually accelerated in recent years. A data analysis of the latest development of Chinese publishing industry and comparative study of the publishing industry between China and the developed countries indicate problems of low industry concentration,slow development of digital publishing,lack of innovation in the publishing industry of China. The publishing industry structure of China may be optimized from the perspectives of supply structure,demand structure,technique structure and international trade structure.