摘要
产品创新性是新产品开发项目成功的重要标准。既有研究发现新产品开发团队领导的先前经验是产品创新性的重要决定因素,但研究结论相反。一个原因是没有区分先前经验的来源,例如成功经验和失败经验;另一个原因是没有同时检验先前经验的正向和负向影响。据此,研究以新产品开发项目为研究情景,探索项目失败经验对产品创新性的非线性影响,合并考察交互记忆系统三个维度在此非线性关系中的中介作用。研究发现,项目失败经验对产品创新性、团队专业性有倒U型影响;项目失败经验对团队协作性有正向影响,对团队可靠性无显著影响;团队专业性在项目失败经验与产品创新性之间的倒U型关系中起部分中介作用;团队协作性和团队可靠性未发挥中介作用。探讨了研究结果的理论贡献与实践价值。
Product innovativeness is a critical criterion of New Product Development(NPD)success.Existing studies suggest that prior experience of NPD team leader is a determinant of product innovativeness,while the empirical results have been quite opposite.A potential reason is that existing studies seldom distinguish the source of prior experience,that is prior successful experience and prior failure experience.Another reason is that existing studies have not examined both positive and negative effects of prior experience simultaneously.To address these gaps,this paper explores the nonlinear effects of prior project failure experience(PPFE)on product innovativeness,and examines the mediating role of the three dimensions of transactive memory system.It is found PPFE had an inverted U-shaped effect on product innovativeness and specialization of NPD team.Counter to our expectations,PPFE had positive effects on collaboration of NPD team,and had no significant effects on reliability of NPD team.Specialization of NPD team played a partial mediating role on the inverted U-shaped relations between PPFE and product innovativeness.The mediating effects of collaboration and reliability of NPD team were not detected.The theoretical contributions and practical implications are discussed.
出处
《工业工程与管理》
CSSCI
北大核心
2015年第5期119-127,136,共10页
Industrial Engineering and Management
基金
国家自然科学基金资助项目(71472119
71373158)
国家社会科学基金重点项目(13AZD015)
上海市教委与上海市教育发展基金会曙光计划(14SG38)
上海市哲学社会科学"十二五"一般课题(2014BGL013)
上海市浦江人才计划项目(15PJC053)
关键词
新产品开发
产品创新性
项目失败经验
交互记忆系统
公司创业
new product development
product innovativeness
project failure experience
transactive memory system
corporate entrepreneurship