国内入藏游客对西藏旅游形象感知的实证研究被引量：7

The Empirical Study of Domestic Tourists' Perceived Tibet Tourism Image

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摘要从游客感知的角度,运用因子分析和结构方程模型方法分析国内入藏旅游的实地调查问卷,从而研究游客的旅游动机与感知形象、旅游满意度以及旅游后意愿(重游和推荐意愿)之间的因果关系和影响模型。研究结果呈现出:认知形象与情感形象两者关系密切并相互影响;情感形象将影响游客的满意度和忠诚度,但认知形象对满意度、忠诚度几乎没有影响。由此可见,西藏旅游形象中的情感形象相比认知形象更加重要。 The main aim of the paper is to study the influence model of the motivation and perceived image of the orists, travel satisfaction and intend of eom back and recommendation based on factor anaysis and structural equation xlel analysis approach. The research results show that the relationship between cognitive image and affective image closely fluenee each other. Emotional image will affect the tourists＇ satisfaction and loyalty, but cognitive image will have little Lpaet on satisfaction and loyalty.

作者王晓辉

机构地区四川大学旅游学院

出处《贵州民族研究》 CSSCI 北大核心 2015年第10期159-163,共5页 Guizhou Ethnic Studies

基金教育部研究项目"基于游客感知和旅行文本的西藏旅游形象研究"(10YGA850012) 四川大学中央高校基本业务费青年科研启动项目(skq201226) 国家旅游局规划项目"基于中西表述语境异同的游客西藏旅游形象感知研究"(11TACG013)

关键词西藏旅游形象结构方程模型游客感知 Tibet, Tourism Image, cognitive image, affective image, SEM

分类号 F590 [经济管理—旅游管理]

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参考文献9

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