信息化时代政府应对新媒体的能力建设

Improvement of the Government Response to the New Media in Media Age

信息技术的快速发展催生了新媒体,以互联网、手机等数字媒介为代表的新媒体具有交互性与非线性传播、即时性与共享性、开放性与海量性、个性化与社群化等特点。新媒体的传播方式为政府的日常工作及公共管理既带来了机遇,也提出了一系列的挑战,这就要求政府从以下几个方面加强对新媒体的应对能力建设:树立正确对待新媒体的科学理念;规范健全新媒体的法律机制;提高政府运用新媒体的能力;加强政府开发研究新媒体的力度;加大对新媒体的净化力度。

The fast development of information technology breads the new media,represented by the digital media,such as internet,cell phone.The new media has the characteristics of interaction and nonlinear propagation,immediacy and par-ticipator,openness and mass,individuation and socialization.The spreading method of the new media brings both oppor-tunities and challenges to the daily routine and public administration,which requires the government to improve its ability in coping wiht the new media,such as establishing the scientific notion of treating the new media,regulateing and impro-ving the Legal mechanism of new media,enhancing the government＇s ability in the application of the new media,strength-ening the development and research of new media,tring harder to purify the new media.