“新旅游者”需求和行为特征探析—基于网络文本的内容分析被引量：8

The analysis of Demands and Behavioral Features on ‘New Tourists' : Based on Content Analysis of Network Texts

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摘要随着信息技术发展和互联网应用的普及,旅游者跟团旅游比例不断下降,自由行成为出游的主体形式,新旅游者的队伍不断壮大和发展。本文选取旅游者游记文本作为研究对象,以西安为旅游目的地收集样本,采用内容分析法并应用ROST CM6软件深入分析,得到旅游者关注频次最高的旅游吸引物和服务设施,构建了西安旅游的社会语义网络,从旅游观赏、旅游交往、旅游者消费方面推断出新旅游者的需求和行为特征,并对旅游目的地和旅游企业的经营和营销活动提出建议。 The development of information technology and Interact applications coincide with the decline of the proportion of the package tour. Self-guided tour becomes popular. This paper, using the typical tourist＇s notes and ROST CM6 software, selects Xi＇an as the destination to collect samples to analyze tourist attractions and service facilities. Building social semantic network for Xi＇an, the paper discuss travel demands and behavior features of the new tourists, and make recommendations for tourism operators and marketing activities.

作者刘珺郝索王会战

机构地区西北大学经济管理学院

出处《北京第二外国语学院学报》 2015年第11期58-64,共7页 Journal of Beijing International Studies University

基金国家社会科学基金重点项目(项目编号:14AJY025) 国家旅游局面上项目(项目编号:14TABG019) 西安社会科学规划基金项目(项目编号:14T35)

关键词新旅游者旅游虚拟社区需求行为 new tourists virtual travel community demand behavior

分类号 F59 [经济管理—旅游管理]

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参考文献21

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